Journey model Agoda and World Extensive Fund for Nature Singapore (WWF-Singapore) have launched a marketing campaign to help marine habitat restoration efforts, as a part of the launch of Agoda’s Eco Deal programme. As a part of the marketing campaign, WWF-Singapore, Agoda, and Agoda’s resort and lodging companions, will fund efforts to boost consciousness about accountable tourism, enabling the restoration of marine habitats in Southeast Asia, and defending widlife affected by floods in Australia. As such, the marketing campaign is geared toward travellers who’re in supporting surroundings and neighborhood initiatives.
The collaboration is a part of Agoda’s Eco Offers program, the place the journey model will collaborate with its lodging companions to supply offers that give-back and spotlight accountable tourism, environmental or community-led charities and organisations.
Based on the model’s Sustainable Journey Developments Survey 2021, Agoda discovered that customers need to journey extra sustainably, and that polluted seashores and waterways ranked as the highest concern of Filipino vacationers; second for Australians, Indonesian, and Malaysians; and third for Singaporeans. As such, Agoda’s Eco Offers will first launch with lodging companions in Malaysia, Singapore, Indonesia, Australia, and the Philippines, to supply travellers reductions on their bookings. For every reserving, Agoda will contribute to WWF-Singapore’s marine conservation and flood-affected wildlife safety.
To enhance this, Agoda will develop an Eco Offers badge to help and spotlight inner taking part properties. Moreover, the model will launch a devoted touchdown web page to assist customers rapidly discover properties that help the Eco Offers exercise.
“In a post-COVID world, people are more aware of their impact on the places and communities they visit when travelling and are actively looking for ways and means to make their ecological footprint smaller. Through Agoda’s Eco Deals initiative, we provide consumers opportunities to ‘give back’ as part of our partners’ and Agoda’s social responsibility commitment,” stated Enric Casals, regional vice chairman Southeast Asia and Oceania.
“The ocean is the largest ecosystem on the planet, covering more than 70% of the earth’s surface area. However, many of the marine ecosystems have been facing existential threats due to human activities and we must take action now,” stated WWF-Singapore’s CEO, R. Raghunathan. In gentle of this, he defined that WWF-Singapore is well-positioned to drive optimistic change within the Coral Triange and wider area, which is residence to the world’s epicentre of marine biodiversity. “We look ahead to working with Agoda on this partnership to help the conservation of marine ecosystems on this area,” he added.
Agoda is a web-based journey platform that leverages know-how to make journey for customers simpler. Headquarted in Singapore, it’s a part of Reserving Holdings, and employs greater than 5,000 workers in 37 markets. Based on Agoda’s LinkedIn, the model has a community of over 2,900,000 properties worldwide. The model gives locations in Kuala Lumpar, Manila, Jakarta, and Los Angelas, amongst others, in response to Agoda’s web site.
All through the previous few years, Agoda has doubled down on partnership with numerous manufacturers.
Simply final yr, Agoda partnered with Shopee to launch Shopee Resort, which allowed Shopee customers to entry the journey platforms’ inventories of resorts, resorts, and houses by the app. It was rolled out throughout completely different Southeast Asian markets – Singapore, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and the Philippines. Agoda’s chief business officer, Damien Pfirsch, stated preiously that its partnership with Shopee will conveniently deliver its offers and choices to Shopee Resort prospects, on a platform they’re acquainted with. “On the similar time, we are able to higher help our resort companions and tourism operators by connecting them to the largest on-line neighborhood of buyers in Southeast Asia. Such partnerships will assist speed up the restoration of the home and world journey and tourism business in the long run,” he added.
Individually, AirAsia.com and Agoda teamed up to supply travellers entry to a extra intensive multi-product choice, take pleasure in higher comfort and profit by the sharing of flight and resort inventories in 2020. The tie-up included joint product advertising, membership privileges and journey bundles. Based on AirAsia.com beforehand, the collaboration between two main on-line journey providers suppliers within the area “harnesses the synergistic strengths of each digital platforms”.
Photograph courtesy: 123RF
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