Android TV doubles European good TV market share

The good TV panorama has fairly a couple of gamers who’ve loved success in several areas of the world, in contrast to say smartphones the place you’ll usually discover essentially the most distinguished gamers in Europe are additionally the most important gamers within the USA and different areas of the world.

Whereas Roku packing containers and Fireplace TV sticks are all the fad within the USA, tripling their market share in OTT dongles (any machine that may ship video content material throughout the net) over a six-year interval between 2015 and the first quarter of 2021, Android TV (Together with Google TV), LG’s WebOS and Samsung’s Tizen are the market leaders in Europe.


This market information was shared by FlatpanelsHD who had been in attendance on the 2022 Philips TV occasion. Paul Grey, TV and video know-how analyst at Omdia was quoted because the supply.

In line with Omdia, greater than 90% of recent TVs now include some type of TV platform for apps and linked providers in-built, which is a rise of round 10% from the roughly 80% of TVs in 2019.

In the identical time length, Android TV has greater than doubled its market share in Europe, rising from lower than 10% to over 20% in the meanwhile.


Omdia explains that this information doesn’t embrace exterior gamers corresponding to Apple TV, Chromecast, Fireplace TV, Nvidia Protect, PlayStation, Roku, and Xbox. Moreover, the information solely covers new TV shipments and never TV platforms which are already in use.

Paul Grey attributes the expansion of Android TV to its availability throughout TV ranges from entry-level to the excessive finish, in addition to community results for each builders and customers, as key causes. He contrasts Android TV to LG’s WebOS and Samsung’s Tizen saying they don’t get pleasure from a powerful place in cell or different related segments.


Paul Grey goes additional and says that the “third streaming wave” has begun, and it’ll not be lengthy earlier than cloud gaming dwarfs consoles, which is a big alternative for TV makers to benefit from.

He factors to Amazon Luna, Google Stadia, GeForce Now and Xbox as examples of sport streaming providers which are at present accessible, noting that they’ve already began to look in Good TVs as apps.


Paul Grey sees the World Cup in Qatar as a catalyst for TV gross sales within the second half of 2022. Nevertheless, he thinks the start of 2023 shall be a tough time for the Good TV market earlier than it steadily recovers between 2024 and 2026.

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