“You aren’t in Kansas any extra, you’re on Pandora.”
However for mega-fans of James Cameron’s monster hit Avatar in 2009 (again in IMAX 3D this weekend), the issue got here after its near-three hour operating time had accomplished… they weren’t on Pandora any extra, that they had been dropped again all the way down to Earth.
Avatar was a phenomenon, not simply one other field workplace behemoth however a film that dominated the cultural dialog as a brand new decade dawned.
Learn extra: Everything we know about Avatar 2
Each its lovers (“It is an awe-inspiring treatise on colonialism!”) and its haters (“It is the Smurfs meets Ferngully: The Last Rainforest, however not as enjoyable!”) simply couldn’t cease speaking about it.
The movie’s monetary success, like Cameron’s earlier king of the field workplace, Titanic, relied closely on repeat viewing: as soon as audiences left Pandora, they had been unable to withstand reserving a return go to.
Quick ahead greater than a decade, and with a long-awaited sequel lastly touchdown in cinemas on the finish of this yr, these audiences can relive Avatar yet again.
On 23 September, the unique is again in cinemas, rereleased with remastered image and sound, earlier than the subsequent instalment, Avatar: The Method Of Water — the primary of no less than three extra sequels — arrives in December.
Watch the teaser trailer for Avatar: The Method Of Water
Avatar is already the best grossing movie of all time, largely due to a earlier rerelease final yr in China which pushed it previous the $2.8bn mark, and previous Avengers: Endgame.
So is Pandora withdrawal about to occur yet again?
Learn extra: James Cameron hits back at Avatar critics
That feeling of being transported to an immersive different world is not simply one thing that superfans dream up — it is actively promoted within the franchise’s advertising and marketing.
In January 2020, when new idea art work from the sequels was unveiled, the official Avatar Twitter accounted posted: “Within the Avatar sequels, you gained’t simply return to Pandora — you’ll discover new components of the world.”
Precisely 10 years earlier, in January 2010, CNN reported how audiences had been experiencing what it known as “Avatar blues” after the movie’s launch.
Learn extra: Has James Cameron spoiled the end of Avatar?
One on-line Avatar fan discussion board on the time contained a thread known as, “Methods to deal with the melancholy of the dream of Pandora being intangible”.
It obtained a whole bunch of posts from followers who stated they had been depressed that Pandora wasn’t actual.
The positioning’s administrator, Philippe Baghdassarian, stated: “I wasn’t depressed myself. In reality the film made me pleased.
“However I can perceive why it made individuals depressed. The film was so lovely and it confirmed one thing we do not have right here on Earth. I feel individuals noticed we may very well be residing in a totally completely different world and that induced them to be depressed.”
A few of these posting stated they had been upset as a result of Pandora would all the time stay a spot of fiction. Others stated the movie made them depressed, not as a result of they could not be a part of the world it depicted, however as a result of it highlighted how we people in the actual world exploit our pure assets.
There’s an fascinating battle on the coronary heart of Cameron’s depiction of the moon of Pandora, whose indigenous humanoid inhabitants — the Na’vi — are threatened by human colonisers attempting to mine a mineral known as Unobtanium (subtlety has by no means been Cameron’s calling card).
On the one hand, Avatar portrays Pandora as an otherworldly idyll, coming down with lush colors and floating islands. These attempting to use Pandora see it quite in another way.
Learn extra: Avatar 2 concept art reveals new flora and fauna
The pinnacle of mining safety, Colonel Miles Quaritch, performed by Stephen Lang, is the one behind the film’s well-known Wizard Of Oz-riffing “Kansas” speech. What is commonly neglected is that he follows up with: “If there’s a hell, you would possibly wanna go there for some R&R after a tour on Pandora.”
It isn’t troublesome to guess which imaginative and prescient of Pandora — Cameron’s or Quaritch’s — is the one during which audiences longed to be embedded.
On the time of Avatar’s launch, there was no approach to come near the expertise of being “inside” the film. However by Could 2017, followers might do the subsequent neatest thing: go to a Disney theme park.
Pandora – The World of Avatar, a part of Walt Disney World Resort in Florida, opened five years ago, and provides guests the possibility to take part within the Flight of Passage and Na’vi River Journey rides.
Later that yr, Disney introduced its acquisition of twentieth Century Fox, the studio answerable for Avatar.
Maybe Pandora withdrawal is probably not as a lot of an element within the wake of the discharge of Avatar: The Method Of Water, in a contemporary film world the place each profitable movie franchise is barely a brief step away from turning into a theme park experience.
Avatar returns to IMAX 3D and cinemas from 23 September, whereas Avatar: Method of the Water hits cinemas on 16 December.
Watch: Disney’s theme park experience, Pandora – The World of Avatar