Carbon Well being, Firefly Well being to Supply Some Blue Cross MA Members Free Psychological Well being Providers

Blue Cross Blue Defend of Massachusetts (Blue Cross MA) will permit a few of its business well being plan members to get free built-in digital care beginning with the brand new 12 months.

The nonprofit well being plan introduced partnerships on Friday with digital main care corporations Carbon Well being and Firefly Well being. These partnerships embody psychological well being providers together with different main care providers.

To qualify for the no-cost digital visits by the “Virtual Care Team Feature,” Blue Cross MA members on HMO plans should designate a Carbon Well being or Firefly Well being supplier as their main care supplier rather than an in-office supplier. Well being financial savings account eligible plan members should first meet their deductible, based on a information launch.


The partnership is one thing of a departure from Carbon Well being’s method to psychological well being providers. It does not operate in-network with well being plans and fees $99 for 50-minute telehealth periods. Firefly Well being is in-network with a number of business well being plans, based on its web site. 

“More consumers are using virtual care and experiencing its benefits, including greater convenience and affordability,” Blue Cross MA Chief Business Officer Patrick Gilligan stated within the launch. “We’re excited to supply members entry to 2 main care practices providing probably the most complete digital main care fashions we’ve seen. 

“They go beyond traditional primary care to help members take control of their health in a way that’s convenient and fits their lifestyle.”


Sufferers that decide into the digital built-in care program get entry to care and 24/7 communication by a cell app and web site; personalised wellness teaching; and, in some circumstances, medical units comparable to blood strain cuffs. 

Utilizing our virtual-first mannequin, we consider sufferers can get expanded entry to their suppliers for superior care and help, whereas seeing unparalleled satisfaction, higher well being outcomes, and decrease prices.


— Firefly Well being CEO Fay Rotenberg

The transfer is supposed to decrease affected person prices, enhance the client expertise and improve entry to main care, the discharge states.


 Dr. Ashley Yeats, Blue Cross MA vp of medical operations, stated digital main care is a protected method to attain sufferers that don’t have a tendency to interact with main care suppliers. She additionally stated previous research demonstrates that sufferers with connections to a main care supplier are inclined to have higher well being outcomes and decrease prices. 

Integrating behavioral well being into main care is a nascent however swiftly accelerating pressure within the well being care trade. The U.S. Well being and Human Providers Division launched the Biden administration’s roadmap for using behavioral health integration to realize the president’s psychological well being technique first introduced within the state of the union address.

In August, the Facilities for Medicare & Medicaid Providers introduced that its Complete Main Care Plus mannequin (CPC+) led to as many as 68% of providers co-locating behavioral well being providers onsite.

Nonetheless, the digital facet of digital well being corporations permits for suppliers to each coordinate and co-locate all sorts of suppliers in the identical care setting no matter the place they or the affected person is situated.

Categorically, conventional well being care settings see among the worst buyer satisfaction scores of any trade, based on the American Customer Satisfaction Index.

“Using our virtual-first model, we believe patients can get expanded access to their providers for superior care and support, while seeing unparalleled satisfaction, better health outcomes, and lower costs,” Fay Rotenberg, Firefly Well being CEO, stated within the launch.

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