Chhello Present turns highlight on Gujarati cinema

Gujarati cinema has come of age. Two nationwide award-winning motion pictures prior to now 5 years and an entry to the Oscars this yr – with Chhello Present getting the official nod forward of much-hyped RRR – has revived an otherwise-sluggish Gujarati movie trade. It has turned the highlight – which was being hogged by southern cinema – on the area’s movie-makers.

9 many years after the primary black-and-white film Narsinh Mehta (1932) flagged off Gujarati cinema, it has largely remained alienated from mainstream audiences for its lack of experimentation and technological razzmatazz. However there’s change brewing on the screens now.

After the Nationwide Awards for Incorrect Facet Raju (2016) and Hellaro (2019), Chhello Present is the subsequent hope for Gujarati cinema’s change after all. Shifting screens


“In the past decade we have seen Gujarati cinema undergoing a drastic change in content and production.

“Earlier, we were not very sound technically. But now we are comparable to Bollywood films. We have better technical teams and high-end equipment, camera and artists,” mentioned Bhavesh Upadhyay, of Magnet Media Movies, a Gujarati movie manufacturing home.

Gujarati film-maker Mikhil Musale, who directed nationwide award-winner Incorrect Facet Raju, believes that “if the film is made with an honest story and intent, it would strike a better connect with audience”. He says: “An Oscar entry for a Gujarati film is truly encouraging, and should be used as a catalyst and motivation to make better films.”


Commercially, too, lately, Gujarati cinema has seen higher earnings lately. The annual box-office collections shot up from ₹10 crore in 2014 to ₹55 crore in 2015-16.

Market watchers say out of 70-80 Gujarati movies made yearly, 95 per cent fail on the field workplace – a significant motive for traders’ apathy in direction of this trade. However post-pandemic, each the movie manufacturing of movies and the box-office collections have zoomed.


“The business has reached ₹200 crore, and is expected to touch ₹600-700 crore in 3-4 years if this pace is maintained. The investors have started putting in money and the audience has started watching it. The average ticket sale has increased from 20,000 earlier to about 40,000-50,000,” mentioned Upadhyay.

Analysts contemplate this as child steps. “Producers are motivated because of the strong regional content, better cost economics and promising return on investments. Also, the digital distribution has increased the access to a wider audience across the globe. There is a new trend of Marathi, Punjabi, Gujarati films,” mentioned Karan Taurani, SVP, (leisure analysis analyst) Elara Capital.


Clearly, the Oscar entry is the most important second for Gujarati cinema. Will the trade seize the second is the query.

Revealed on

September 23, 2022

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