Vitality snack model Clif Bar has expanded into a brand new class with snacks for canine, and its first line of pet food merchandise, Clif Pet, is now obtainable at 1,500 Petco shops nationwide. The road’s three plant-based jerky canine treats can be found in three flavors (Candy Potato & Blueberry, Pumpkin & Apple, and Butternut Squash & Cranberry) in five-ounce and 12-ounce baggage, with costs starting from $8.99 to $16.99. Clif Bar formulated every recipe with simply seven elements to advertise straightforward digestion.
The vegan jerky product launch is the primary enterprise for Clif Bar’s Trailblazers Incubator program, which goals to establish and construct on disruptive and sustainable innovation alternatives. Petco is Clif’s first, unique accomplice within the firm’s enlargement into pet merchandise.
“When preparing to launch Clif Pet, we knew we wanted to work with a retail partner that shares our values and spirit of innovation,” Greg Lok, Head of Incubator, Clif’s in-house new ventures group, stated in a press release. “Petco’s commitment to sustainability and [its] efforts to prioritize brands that promote wholesome nutrition make this a great fit for us and for pet parents. We couldn’t be more excited about expanding the reach of Clif Pet through Petco’s channels so dogs everywhere can enjoy the reward of our nutritious, tasty treats.”
Clif Bar will get into vegan jerky for canine
Clif Bar entered the pet food class due to the dramatic enhance in companion animal adoptions through the COVID-19 lockdown, together with the rising demand for greater high quality meals for companion animals. Pet food is usually made with low-grade animal-based elements that pose well being dangers attributable to bacterial contamination and the presence of antibiotics. The corporate says that as a result of companion animals are thought-about a part of the household in the present day greater than ever earlier than, the class represents a big development alternative.
“With more than 11 million US households bringing a pet home during the last 18 months of COVID, the category is exploding and ripe for new offerings,” Lok stated. “What makes this launch unique is the combination of speed and discipline to bring an innovative, relevant product to market during a global pandemic. We are truly blazing new trails by applying best practices from tech start-ups to our expertise in consumer insights and packaged goods—it’s a winning combination.”
For people, Clif Bar predominantly focuses on power bars beneath its Clif, Clif Child, and Luna manufacturers, of which many are vegan—together with Clif Bar flavors comparable to White Chocolate Macadamia Nut, Chocolate Brownie, Vanilla Almond Latte, and Peanut Toffee Buzz. Whereas most of its merchandise use soy protein, just a few merchandise include animal-based whey, together with Clif Whey Protein, Luna Protein, Zbar Protein, and Clif Restoration Protein Drink Combine.
Innovation in vegan pet food
In recent times, there was elevated curiosity and innovation in plant-based meals merchandise for companion animals. California-based startup Wild Earth, a dominant participant within the class, is on a mission to create higher companion animal meals that doesn’t embrace slaughtered animals, is more healthy for companion animals, and leaves a lighter environmental footprint. It affords plant- and fungi-based meals for companion animals in addition to merchandise made with cell-based meat (produced from a small quantity of animal cells which can be grown in bioreactor).
In 2019, Wild Earth debuted a novel canine deal with made with cultured koji—a sort of fungus that it grows in a lab-setting utilizing a proprietary course of that comprises extra protein than steak.
Final yr, the corporate secured a $23 million investment led by a staff that included Shark Tank’s Mark Cuban, vegan actor Paul Welsey, and a handful of funding companies. Utilizing the brand new funding, Wild Earth will develop beef, hen, and seafood from cell-based meats utilizing its proprietary expertise with the intention to launch new canine and cat meals this yr.
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