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At the moment, The Estée Lauder Firms (NYSE: EL) introduced that Justin Boxford has been appointed World Model President, Estée Lauder, efficient September 1, 2022. Justin succeeds Stéphane de La Faverie, whose promotion to Govt Group President was a part of an organizational evolution introduced final week. In his new function, Justin is reporting to Stéphane and can proceed to serve on the corporate’s Govt Management Workforce (ELT).
As World Model President, Justin shall be accountable for driving Estée Lauder’s short- and long-term technique, together with innovation, product growth, North America and worldwide development, shopper advertising and marketing and distribution evolution. He’ll associate carefully with members of the worldwide Estée Lauder management staff to drive the model’s success for the corporate and construct upon its enduring relevance with customers worldwide.
“Justin is a dynamic leader who brings to Estée Lauder proven prestige and luxury brand-building expertise, a deep understanding of the global business landscape and extensive background in transforming the online and omnichannel experience,” mentioned Stéphane. “His successful track record of leading teams and growing brand aspiration make him the perfect leader to continue building on the outstanding growth and strength of our flagship brand.”
Justin joins Estée Lauder after virtually six years on the helm of La Mer, the place he drove excellent outcomes, boosting internet gross sales to turn into a top-performing model for the corporate, in addition to solidifying its management in international luxurious skincare. Below Justin’s management, La Mer has expanded and diversified its product portfolio, constructing a number of hero engines of development, and efficiently launching merchandise which have strengthened the model’s luxurious structure, from the brand new serum-strength The Therapy Lotion to the ultra-luxury Genaissance de la Mer™ routine. Justin has additionally led the La Mer staff to considerably advance claims, credentialing, and science positioning with breakthrough industrial innovation such because the latest pre-/post-derm marketing campaign for The Focus.
Justin led the strategic enlargement of La Mer throughout omnichannel platforms to succeed in new customers by way of extremely curated, luxurious experiences enabled by digital. La Mer has elevated luxurious expertise requirements on key platforms reminiscent of Tmall, and on new platforms in rising markets.
On the coronary heart of his tenure at La Mer, Justin can be credited with amplifying La Mer’s model goal by way of continued dedication to ocean conservation, illustrated by his implementation of sustainable initiatives into the model’s enterprise mannequin, and a concentrate on driving consciousness with purpose-led storytelling. Justin is acknowledged for championing La Mer’s goal throughout each a part of the enterprise by fostering a tradition of fairness and inclusion internally, and by delivering worth and that means into the hearts of loyal La Mer customers.
Since becoming a member of the corporate in 2004, Justin has held a number of management roles around the globe and throughout a number of manufacturers, areas, and channels. Previous to becoming a member of La Mer, Justin held the place of Senior Vice President, Worldwide, Estée Lauder and TOM FORD BEAUTY, and previous to then, Justin lived in Hong Kong the place he led the identical manufacturers for the Asia-Pacific (APAC) area. Justin was instrumental in advancing the Estée Lauder model’s digital, omnichannel, and native relevance methods internationally, serving to to attain its place as the highest skincare model on this planet. He additionally led the profitable launch of TOM FORD BEAUTY internationally, together with in China and APAC. Beforehand, Justin was Vice President, Estée Lauder, Journey Retail.
About The Estée Lauder Firms Inc.
The Estée Lauder Firms Inc. is likely one of the world’s main producers, entrepreneurs, and sellers of high quality skincare, make-up, perfume, and hair care merchandise. The corporate’s merchandise are offered in roughly 150 international locations and territories underneath model names together with: Estée Lauder, Aramis, Clinique, LAB Sequence, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Magnificence, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Confronted, Dr.Jart+, and the DECIEM household of manufacturers, together with The Odd and NIOD.
Supply: The Estée Lauder Firms