Unique: Logistics firm Blowhorn joins govt’s e-commerce community ONDC for last-mile supply

Logistics for MSMEs: Intra-city logistics and achievement firm Blowhorn has built-in with the federal government’s e-commerce challenge Open Community for Digital Commerce (ONDC) as a logistics accomplice,  firm’s Co-founder and Chief Expertise Officer Santosh Desai informed FEAspire. “The integration has already been done and testing is in the final phase as we go live within a week’s time,” mentioned Desai.

With the combination, Blowhorn will allow last-mile deliveries for sellers as a third-party hyperlocal logistics supplier on the ONDC community that goals to ‘open’ e-commerce in India from the present duopoly of Amazon and Flipkart in India and onboard. ONDC appears to be like at offering offline retailers a degree enjoying subject on-line to compete with giant gamers.

Also read: FE SMEArtha 2022: India’s top MSME voices, banks, NBFCs, others deliberate on trends in MSME lending landscape


Importantly, Dunzo and Reliance-Retail owned Seize have additionally reportedly built-in with ONDC as logistics service suppliers.

Blowhorn has enrolled with ONDC for specific supply, similar day supply and next-day supply. The deliveries would initially be accessible in a handful of cities viz., Bengaluru, Hyderabad, Chennai, Mumbai, Delhi, Pune, Kolkata and Lucknow.

“ONDC came across as an opportunity to reach out to the smaller buyers and sellers as well. This has potential for more than 1 lakh sellers to come on the same platform and avail the services, especially in cities where Blowhorn is currently available,” mentioned Desai. ONDC had began reaching out to numerous startups from 2020 onwards together with Blowhorn. “We had two rounds of discussions with ONDC.”


Speaking about what the corporate would convey to the desk for ONDC sellers, Desai mentioned retailers can scale up with the assistance of the corporate given its ‘non-traditional and satellite way of operation’. He defined, “Traditional companies set up their warehouses spread in an area of 1 lakh sq ft on the outskirts of a city, but Blowhorn is focused on setting up hundreds of warehouses spread in only 1,000 sq ft across a city to meet the customers’ demand in time and ensure same day delivery of products.”

Also Read: Bombay Chamber of Commerce and Industry launches initiative for its 2,000 SME members to scale from 2x to 10x


In line with the corporate, Blowhorn has been fulfilling 1 / 4 million deliveries (2.5 lakh) a day and about 74 per cent of it reaches vacation spot inside 4 hours of receiving the order positioned.

Desai mentioned the corporate is taking a look at growing its service provider base by 10 occasions with the ONDC integration from round 10,000 retailers at the moment.


In the meantime, Blowhorn is at the moment testing drone deliveries of products inside 2 kilometers distance. “We have delivered parcels up to 700 grams. Drone deliveries can be made to locations with proper coordinates. We can’t use drones for remote locations because we do not have a precise location system here in India,” mentioned Desai.

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