Homegrown e-commerce platform Flipkart lately roped in over 45 regional YouTube content material creators to develop its attain in Tier-II and past areas within the nation for its latest influencer marketing campaign #FlipkartShoppingMela, which was carried out forward of its Huge Billion Days sale.
By the marketing campaign, Flipkart aimed to spotlight its platform’s affordability and high-quality choice throughout an expansive vary of merchandise on magnificence, perfume, FMCG, and residential furnishings.
As per Flipkart, the brand new influencer marketing campaign on YouTube, #FlipkartShoppingMela, was conceptualised to cater to the various wants of shoppers throughout the nation by providing them an expansive number of high-quality and value-driven merchandise at budget-friendly costs.
Kanchan Mishra, Senior Director-Consumables (FMCG), Common Merchandise and Dwelling, Flipkart, stated, “At Flipkart, we are committed to offering a high-value shopping experience to our customers by paying close attention to their dynamic needs.”
She additional additionally emphasised that e-commerce consumers, particularly from Tier-II and III cities, search for high quality, comfort, value-based, and dependable purchasing experiences.
“We conceptualised the #FlipkartShoppingMela campaign ahead of the festive season, to strike a chord with Bharat and re-emphasise Flipkart as the quintessential value-driven shopping destination for everyone across the country,” she asserted.
In accordance with Sheeko, the influencer advertising and branded content material administration platform, Flipkart has spent over Rs 20 lakh on its new influencer advertising marketing campaign on YouTube. As of now the attain for #FlipkartShoppingMela marketing campaign stands at greater than eight million, as per Sheeko.
Moroever, the platform had roped in feminine social media influencers for the marketing campaign to make sure that it appeals to the homemakers, it said.
Flipkart additionally revealed that by way of this it deliberate to strengthen its connection throughout ‘Bharat’ because the marketing campaign faucets on regional languages together with Oriya, Bengali, Manipuri, and Assamese.
As per Mishra, “Long-form and short-form video content is well-received by consumers today. It is a popular format for hosting many affiliate marketing campaigns and it was our preferred choice for the #FlipkartShoppingMela campaign. We carried out this campaign with a set of influencers who have a good connect with their followers through their video content.”