Houston’s Bibi Watts serving to influencers develop on-line presence

Obtained web influencer goals? Bibi Watts has some recommendation.

Stafford resident Watts just lately launched her first guide, “11 Steps Playbook: The Beginners Guide to Growing a Community That Trusts and Supports You.”


The guide is structured with quick, punchy chapters like “Make it Rain,” “Niche it or Ditch it,” “Are you Afraid of Commitment?” and “Applaud Your Audience” and, in response to Watts, depends closely on reader engagement, with a homework part on the finish of every chapter.

“This book is for people who have a lot of great ideas and want to start an online brand but don’t know where to start, as well as those who have online businesses and/or brands but feel like they’ve reached a plateau,” Watts mentioned.

And as she states within the guide’s execution assertion, “If you’re the kind of person who doesn’t like homework, just close the book.”


However for individuals who aren’t delay by a bit arduous work in relation to beginning or rising their on-line model and doubtlessly monetizing it, Watts welcomes them to learn up.

She preaches projecting authenticity on-line and letting your self be susceptible. She additionally mentioned it’s necessary to make cautious decisions when posting content material.


“Choose impact over impulse,” she suggested, including, “You don’t have to showcase everything. You can leave some parts of yourself out and still be authentic.”

When deciding whether or not or to not write a guide, Watts mentioned the choice to go for it finally got here all the way down to what she was listening to from her greater than 12,000 followers, particularly lots of them asking how they might efficiently market themselves through social media.


Watts can relate.

Having spent years working to increase her on-line presence by way of Instagram, Fb and on-line running a blog, she lastly ditched her day job as a mortgage officer on the finish of 2021 to maneuver full time to teaching and consulting within the social media house.

What’s extra, when she herself went seeking useful books to show her tips on how to elevate her on-line standing, she mentioned she got here up quick, describing books she got here throughout as “fluff.”

“My book is important because I’ve never seen or heard of one like it,” she mentioned. “Unlike other books in its category, mine has action steps in each chapter to ensure you get results.”

She mentioned these seeking to make a splash as an influencer can also look to her guide for steerage on navigating social media, one thing she mentioned doesn’t come simply for everybody.

A protracted-time author and singer, Watts started performing poetry recitations publicly in 2009, usually bringing of us within the viewers to tears. It was throughout one among these performances that she met Melanie Villegas.

Villegas mentioned she was so impressed with Watts’ presence and felt compelled to satisfy her.

“She had such a light and a vibe, so (after her performance) I went up and introduced myself,” she mentioned.

Since that first assembly, Villegas has adopted Watts’ on-line journey and marveled as she grew her social media following. Watt categorized her model as a thought and life-style influencer – a profession trajectory she’s financially benefited from for the final two years.

Villegas additionally was readily available to have a good time Watts’ launch, which was staged Aug. 4 at Sharespace, a downtown Houston venue. She mentioned she was completely satisfied to assist her good friend’s latest enterprise as an writer.

“She’s a community builder and she connects with other women, and that’s what I love about her,” she mentioned.

Sabrina Dandridge agrees.

An area Houston nurse and influencer who makes use of the Instagram deal with @queendandridge, she and her husband Kin attended Watts’ guide launch, answering questions throughout a panel session on monetizing your social media presence.

Like Watts, Dandridge mentioned coming throughout as actual and relatable is essential to constructing a dynamic, robust and, finally, profitable on-line neighborhood.

“I just focus on being myself and whoever responds to it responds to it,” she mentioned.

As for the “11 Step Playbook,” Dandridge referred to as the guide “phenomenal” and praised Watts’ accomplishment.

Watts mentioned she hopes her efforts assist individuals notice the web social media house can accommodate everybody and that they’ll use her guide and the instruments it teaches to carve out their very own carner of the web.

“My ultimate message is that everyone has a story to tell and I want to help you tell yours using the heart of storytelling and video marketing,” she mentioned. “There’s room for everybody to shine.”

Watts’ guide could be bought on Amazon. Discover her on Instagram @bibiwattsco and on Fb at Bibi Watts.

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