Searching buddies flip wild recreation into pet superfood

Pete Kinane and his hunting pal Blair Chapman have started a company turning wild game they hunt themselves into a pet food product.


Pete Kinane and his searching pal Blair Chapman have began an organization turning wild recreation they hunt themselves right into a pet meals product.

Two Nelson pals are turning Aotearoa’s pests into protein for pets.


Blair Chapman and Pete Kinane have created pet meals from wild recreation that they hunt themselves utilizing meat that may in any other case go to waste.

Chapman, a industrial helicopter operator and Kinane, a former police canine coach, have been searching buddies for over 15 years, and got here up with the thought for the enterprise whereas chatting on the cellphone throughout lockdown in 2020.

Chapman recalled capturing 600 deer which had been competing with inventory on a station and commented what a waste it was having to depart them there to rot.


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The pair’s ensuing dialog about how wild recreation populations had been damaging native natural world obtained their neurons firing, and the model WildHQ, an organization which turns wild recreation into pet meals, was born.


Kinane has a long-standing curiosity in animal diet, after spending the previous 16 years working as a police canine coach.


A canine with a weight concern taught him that the meals he was feeding her was lower than excellent, he mentioned.

Regardless of operating the canine between 12 and 15 kilometres every week, she was nonetheless hefty.

The pet food has been in development for the past year, and saves taxpayers from having to pay hunters to eradicate pests, its makers say. The company will soon be adding cat food to its range of products.


The pet meals has been in improvement for the previous yr, and saves taxpayers from having to pay hunters to eradicate pests, its makers say. The corporate will quickly be including cat meals to its vary of merchandise.

The police veterinarian shed some mild on the difficulty – the meals he was feeding her was far too excessive in fats.

His canine was “like a marathon runner eating McDonald’s for breakfast, lunch and dinner”.

He realised that not plenty of his canine’s weight loss program was truly meat – as an alternative it was padded out with grain and fibre.

On the hunt for a greater various, Chapman and Kinane spent round a yr creating the natural pet meals with the assistance of vets and nutritionists at Massey College.

Utilizing a Wild Animal Restoration Operations concession with the Division of Conservation and consents with non-public landowners, the pair supply the meat used of their pet food by aerially searching and harvesting deer and goats – and they’re wanting into utilizing wallabies and Himalayan tahr sooner or later.

In addition they hunt for charities restoring ecosystems and assist firms and iwi with wild animal management.

Different elements within the pet food are carrots from Methven, kūmara from Dargaville and sunflower oil from central Otago.

Manufacturing started about 9 weeks in the past, and WildHQ began promoting on the Nelson Market in April. 4 weeks later, they had been thrilled to safe nationwide distribution with Contemporary Selection supermarkets.

By searching in Division of Conservation (DOC) land, forest parks, and nationwide parks, Kinane says they’re lessening the impression of the animals in these environments, saving DOC from having to drop poison, and from having to pay somebody to eradicate them.

They’re additionally stopping the carcasses from being left behind to rot and contaminate streams and rivers.

With regards to feeding man’s finest pal, Kinane would not lower corners.

“My police dogs just completely put themselves on the line for me. Every night we went out together they would die for you,” he mentioned.

“These animals go out and just do everything you say without question. They love you unconditionally. The least I can do back for them is to look after them properly.”

WildHQ may be discovered on the Nelson Saturday market, the Motueka market on Sundays and is on sale on the WildHQ manufacturing facility store at 3 Kotua Place, Stoke. It’s additionally out there on-line at

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