IKEA allegedly bans Chinese language influencers from posing as American highschool college students in retailer: ‘It obtained so disruptive’

IKEA China has allegedly banned influencers from posing in entrance of retailer lockers, after folks flocked to IKEA places to take part in a development that romanticizes American excessive faculties.

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A tech investor, Rui Ma, tweeted about the story, saying the influencers had been supposedly “disruptive” throughout their photoshoots, which has led to IKEA China banning the follow.


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The development, which is known as “Meigaofeng,” is likely one of the hottest aesthetics proper now on the Chinese language model of Instagram, Little Purple Book (Xiaohongshu). “Meigao” interprets to “American high school” and “feng” means “trend.” These taking part in Meigaofeng put on their interpretation of a faculty uniform — pleated skirts, ties, loafers and blazers.

The IKEA lockers have turn into such a scorching picture prop as a result of most Chinese language excessive faculties do not need lockers. IKEA lockers are meant for patrons to retailer their belongings whereas they store. Whereas Ma tweeted that IKEA did ban influencers, one other outlet mentioned that IKEA employees will only stop people from posing in front of lockers if it disrupts different prospects.


Dr. Candise Lin, who posted a TikTok about the trend, defined to In The Know that Meigaofeng is not precisely new.

“American reveals and flicks like Gossip Lady, Imply Women and The Princess Diaries, undoubtedly helped popularize this development,” she mentioned. “Placing on these outfits might be an escape from actuality and permit [influencers] to expertise nearly what it’s prefer to be a highschool scholar within the U.S.”


In accordance with Lin, Chinese language uniforms are seen as extra plain in comparison with the American uniforms popularized on TV.

“Each scholar wears the identical tracksuit that solely has a two-color mixture (often white plus a darker shade like black or crimson),” she mentioned. “Chinese language women suppose American highschool uniforms enable [more of an] expression of particular person types and creativity.”


Plus, the appears are simply attainable. Not one of the influencers taking part within the development have to shell out for costly manufacturers to attain the look.

Vice reporter Chloe Xiang also pointed out that influencers pose with what they thought-about to be “American” props, like cans of Coca-Cola.

Younger Chinese language residents’ curiosity in American tradition — particularly making an attempt to emulate it — isn’t something new. In late 2021, as pandemic lockdowns in China began to raise, a development exploded on social media the place influencers would pose and faux to be within the U.S.

The development inexplicably had folks posing in front of the Shanghai Costco, with captions that mentioned they had been “pretending to be in Los Angeles.” Just like Meigaofeng, influencers posed with gadgets that appeared to attempt to mirror America: buying carts, pizza packing containers and cans of Coke.

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The put up IKEA China allegedly bans influencers from posing in front of store lockers for popular trend appeared first on In The Know.

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