Clothes from the Little Millie clothes line. Picture courtesy of Zulily
Noelle Downing rose to social media stardom with content material about design, meals, and journey. Now a brand new mom, she’s launched a clothes line for mothers and infants.
When social media grew to become the first platform on which we entry data and leisure, a brand new occupation emerged: the influencer. Influencers can specialise in a spread of subjects—from parenthood to health to haute delicacies—however are united of their dedication to sharing a slice of their lives with followers.
Hudson Valley resident Noelle Downing started as a way of life influencer, sharing her acumen for design, her love of meals, and her experiences as a traveler. A throughline of her work is physique positivity, and lots of of Downing’s followers look to her for phrases of kindness and confidence on this vein. But, in latest months, the prevalent topic of Downing’s social media presence has been her daughter, Ever.
As a latest Hudson Valley transplant, Downing finds inspiration for her inventive ventures within the pure landscapes of the area. That is on full show in her newest inventive enterprise, a clothing line for mothers and infants now obtainable by the retailer Zulily. Downing labored on the road with fellow influencer Jessica Nickson, creating a number of clothes that’s equal elements practical and lovable.
We had the pleasure of sitting down with Downing to speak motherhood, creativity, and—in fact—life within the Hudson Valley!
In Dialog With Influencer Noelle Downing
Throughout all of your ventures, it’s clear that you’ve got a eager inventive eye. Do you have got a background within the arts?
I don’t. However my mother, truly, was an artwork and dance instructor, and I really feel that’s simply in my DNA. I’ve been into pictures from a extremely younger age, after which that became different issues like social media and movies and design.
Attention-grabbing! The place do you end up in search of inspiration?
In all places. There are always issues on-line which might be inspiring me. Truthfully, you realize, Hudson Valley journal conjures up me. I purchase it rather a lot. I like interiors—it’s my obsession. Now, as I grow old, I actually look to nature [and] going to museums. Dwelling in New York, there’s a lot inspiration in [every] nook.
One facet of your on-line presence is physique positivity. When did you start to speak about physique picture? How has it been acquired by your followers?
I most likely began speaking about physique positivity 5 or 6 years in the past. And that’s a giant cause why lots of the people who observe me do observe me, ‘trigger they had been both impressed by that or in search of that in social media. Searching for individuals to observe that they felt mirrored them or regarded like them.
I began speaking about it as a result of I needed that I had somebody after I was youthful—particularly within the years while you battle with physique picture, like in highschool—to look as much as that was an identical measurement to me. I’m not a mannequin measurement, however I’m not plus-size; [I’m] sort of on this bizarre in-between space.
It’s wonderful as a result of there are such a lot of individuals becoming into that grey space, now, due to the physique optimistic motion. Once you stroll into any retailer, for probably the most half, you’re going to see extra inclusivity on all fronts, which I believe is a giant a part of the physique optimistic motion. It’s actually cool to see.
You lately labored on a clothes line with fellow influencer Jessica Nickson geared in direction of mothers and infants referred to as Little Millie. Are you able to inform us about that?
I’ve been a fan of Zulily for some time and, after I came upon I used to be pregnant, I ordered a few of their stuff. Truthfully, the materials Zulily makes [are] insanely mushy, insanely inexpensive. I like the matches, I like the little particulars they [include]. And particularly for these first few months, you simply need issues which might be very easy for altering diapers, for middle-of-the-night feeding, and Zulily hit all these marks for me, so I used to be actually excited to make a group with them.
All the pieces is lovable, and the prints that we created are actually the cutest factor. Lots of it’s [inspired by] upstate New York [and] the Hudson Valley.
Are there any items from the gathering you’re particularly enthusiastic about?
The robes that match with the print for the newborn are my favourite, and the woodland print and mushroom print are my two favorites. Something in these prints, I’m completely obsessive about, and I put my daughter in [them] on a regular basis. I like matching together with her!
Talking of motherhood, why did you select to start elevating Ever within the Hudson Valley?
My husband and I bought married within the Hudson Valley in 2019 at Battenfeld’s Christmas Tree Farm in Purple Hook, and we had another occasions round that point in Rhinebeck, so we had been actually accustomed to the realm. We simply fell in love with it. It’s beautiful. It’s lovely. We fell in love with the neighborhood.
What does the phrase “influencer” imply to you?
That is such a tough query; day-after-day, you’d get a unique reply. They’re influencing your day by day habits, they’re influencing what you’re discovering. The phrase “influencer” means—to me—what I’m bringing into somebody’s day by day life.
Your followers have gotten to know you thru photos and movies in your social platforms. Do these profiles precisely characterize who you might be, or does one thing get misplaced in translation?
Some issues undoubtedly get misplaced in translation, even when I want that they [didn’t]. That’s a giant cause why I like assembly people who observe me, ‘trigger—clearly, with assembly anybody—you get a extra genuine, actual expertise. I strive my finest to be myself as a lot as doable, however there’s a lot extra to me than what you possibly can see on-line.
Loads of individuals try to be influencers. What’s the key to truly changing into one?
Consistency, and determining what you need your voice to be, is so essential. Possibly you’re family-oriented and you actually need to discuss that. Possibly you need to deal with style, perhaps interiors—no matter it’s, actually hone in on that. The market’s so oversaturated, in the event you’re not displaying up on a regular basis, you may get misplaced, whereas in the event you’re constant, you’re connecting with individuals frequently.
What’s subsequent for you, Noelle?
Specializing in being the very best mother I will be is what’s subsequent for me. It’s loopy how a lot having your first child can change your life! Spending high quality time as a household has grow to be so, so essential to me.