IZEA Declares IZEA Flex

Orlando, Florida, Sept. 21, 2022 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier supplier of influencer advertising and marketing expertise, information, and providers for the world’s main manufacturers, in the present day introduced the rollout of IZEA Flex, the corporate’s next-generation influencer advertising and marketing platform. The announcement was made in the present day in the course of the “SUPERCHANGED” streaming occasion. The video replay, together with a 4-minute recap, will be discovered at http://izea.me/super4.

“We have fundamentally reimagined what an influencer marketing platform does and how it should function for its users,” mentioned Ted Murphy, Founder and CEO of IZEA. “IZEA has done away with predefined workflows or notions of how an influencer marketing campaign should be executed. Instead, we have created a platform with flexibility as a core tenet, allowing marketers to use any combination of independent applications as they see fit. The result is a comprehensive suite of tools that, individually, supercharge influencer marketing efforts, and become even more powerful when combined.”

“Flex introduces end-to-end tracking of social commerce, allowing marketers to easily measure the impact of individual influencers on e-commerce revenue at scale,” continued Murphy. “The platform is also designed to support marketers who are executing next-generation influencer activations in the metaverse, as well as producing new content types such as branded NFTs.”


At launch, IZEA Flex will supply eight core modules: Uncover, ContentMine, ShareMonitor, Integrations, Monitoring Hyperlinks, Contacts, Transactions and Campaigns.

The Uncover module in Flex permits entrepreneurs to go looking and filter over 40 million influencer handles throughout a number of social media platforms, a rise of 166% over IZEA’s earlier technology providing. Entrepreneurs can type and filter influencer handles in addition to their content material. They’ll additionally establish potential matches based mostly on their viewers’s out there age, gender, and revenue data to search out the proper creators for his or her campaigns. IZEA has launched stream processing to its discovery engine, enabling entrepreneurs so as to add further creator handles to the platform. Flex will uncover, enrich and benchmark influencer information on demand.

The all-new ContentMine is an A.I. powered instrument that helps entrepreneurs discover, manage and measure content material quicker and simpler than ever. Entrepreneurs can use ContentMine to add and share new content material within the cloud or make the most of the software program to ingest and monitor influencer content material from an current URL. ContentMine often refreshes social media metrics, eliminating the necessity to replace engagement information in spreadsheets manually. Content material collections permit entrepreneurs to construction property into shareable content material teams or reap the benefits of automated content material group constructed into the instrument.


With ShareMonitor, IZEA brings multi-platform social monitoring to the lots. ShareMonitor lets entrepreneurs observe model mentions, hashtags and key phrases throughout main social platforms. Entrepreneurs can use the instrument to assist establish new advocates for a model, competitor actions, or total content material developments on a number of platforms. ShareMonitor focuses on the social media customers with probably the most gravitas, and 95% of obtainable accounts have greater than 1,000 followers.

Flex takes conversion monitoring to the subsequent stage with deep MarTech integrations for e-commerce websites. At launch, the platform integrates with Google Analytics and Shopify, with extra integrations on the way in which. Flex’s Google Analytics integration permits 74% of the world’s hottest web sites to tie their influencer advertising and marketing campaigns to worthwhile metrics, together with time on web site, engagement, and income. With Flex’s Shopify integration, Shopify’s almost 4 million clients can use Flex to trace the affect of their influencer advertising and marketing campaigns all the way down to the order stage.


Monitoring Hyperlinks
Flex’s full-featured enterprise hyperlink shortener contains assist for {custom} domains, integrates third-party bot detection, and allows dynamic UTM parameters which can be related to different Flex modules. Monitoring Hyperlinks present real-time metrics that permit entrepreneurs to measure and benchmark influencer affect past self-importance social metrics. When mixed with different modules, entrepreneurs can see which influencer drove which clients to purchase, how a lot they spent, and what they bought.

Flex Contacts are custom-built with trendy influencer collaborations in thoughts. They account for contacts and firms from throughout the creator ecosystem, together with brokers, authorized illustration and extra. Constructing creator lists can be now simpler than ever with the assistance of Flex’s sensible lists that use demographic data to routinely group creator contacts.


Flex has made sending creator funds quicker and extra reasonably priced than ever earlier than. IZEA has launched a flat payment per transaction–simply $2–to ship an digital fee. Gated entry with designated fee approval consumer roles present safety and management for influencer funds. Transaction information is cryptography verifiable, searchable, sortable and totally customizable.

The Campaigns module is the foundational layer of Flex, permitting entrepreneurs to prepare and discover the creators, content material and insights to tell their influencer advertising and marketing technique. The module contains campaigns, platforms, tags, collaboration sorts and content material sorts. Campaigns assist social sponsorships, metaverse collaborations, and IRL activations.

“IZEA Flex accommodates the needs of brands and agencies both big and small, built from the ground up to be as flexible as it is powerful,” continued Murphy. “We believe Flex is the best value in the influencer marketing industry and our pricing lowers the barrier to entry for enterprise-grade software across the board.”


  • Free Plan: For the primary time, IZEA is providing a totally free tier of its enterprise software program. The free plan lets customers get a really feel for the way Flex’s instruments would work for his or her group, together with entry to ContentMine, ShareMonitor and Monitoring Hyperlinks.
  • Starter Plan: The Starter plan unlocks the Uncover toolset and permits customers to go looking IZEA’s database of over 40 million creator connections. It additionally provides extra Flex Contacts, ShareMonitors and an even bigger ContentMine. It begins at $130 monthly with an annual subscription.
  • Energy Plan: Flex Energy customers unlock creator funds and get limitless entry to ContentMine, Sharemonitor, and Flex Contacts. The Energy Plan begins at $500 monthly with an annual subscription.

Influencer advertising and marketing professionals can enroll in the present day to request entry to the non-public beta for Flex. Flex will divulge heart’s contents to all customers later this fall. To request an invitation to the non-public beta, go to https://flex.izea.com/.

To be taught extra about IZEA Flex, go to https://izea.com/flex. For information and assets, comply with IZEA on Twitter at https://twitter.com/izea.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. (“IZEA”), is a advertising and marketing expertise firm offering software program {and professional} providers that allow manufacturers to collaborate and transact with the complete spectrum of in the present day’s high social influencers and content material creators. The corporate serves as a champion for the rising Creator Financial system, enabling people to monetize their content material, creativity, and affect. IZEA launched the trade’s first-ever influencer advertising and marketing platform in 2006 and has since facilitated almost 4 million transactions between on-line patrons and sellers. Main manufacturers and businesses companion with IZEA to extend digital engagement, diversify model voice, scale content material manufacturing, and drive a measurable return on funding.

Secure Harbor Assertion

All statements on this launch that aren’t based mostly on historic reality are “forward-looking statements” meant to qualify for the protected harbor from legal responsibility established by the Personal Securities Litigation Reform Act of 1995. Ahead-looking statements, that are based mostly on sure assumptions and describe our future plans, methods and expectations, can usually be recognized by way of forward-looking phrases equivalent to “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,” “intend,” “possible,” “tasks,” “plans,” “pursue,” “technique” or “future,” or the destructive of those phrases or different phrases or expressions of comparable which means. Examples of forward-looking statements embody, amongst others, statements we make concerning expectations regarding IZEA’s potential to extend income and bookings, progress or upkeep of buyer relationships, and expectations regarding IZEA’s enterprise technique. Ahead-looking statements contain inherent dangers and uncertainties which might trigger precise outcomes to vary materially from these within the forward-looking statements, because of varied elements together with, amongst others, the next: aggressive circumstances within the content material and social sponsorship section by which IZEA operates; failure to popularize a number of of {the marketplace} platforms of IZEA; our potential to determine efficient disclosure controls and procedures and inner management over monetary reporting; our potential to fulfill the necessities for continued itemizing of our widespread inventory on the Nasdaq Capital Market; altering financial circumstances which can be much less favorable than anticipated; and different dangers and uncertainties described in IZEA’s periodic experiences filed with the Securities and Change Fee. The forward-looking statements made on this launch converse solely as of the date of this launch, and IZEA assumes no obligation to replace any such forward-looking statements to replicate precise outcomes or adjustments in expectations, besides as in any other case required by regulation.


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