Millennials like e-commerce, offers, social media

A brand new survey reveals the more and more digital procuring habits of millennial customers age 25-40.

In line with the Millennial Shopping Habits Trend Report from real-time coupon code search engine and listing CouponFollow, 4 in 5 (80%) surveyed millennials now do most of their procuring on-line, up from 60% in 2019. Greater than half (56%) store totally on their cellular units, up from 36% over the identical interval.

Saving cash and discovering offers is crucial consider millennial on-line procuring (63%), because it was in 2019, however a clean checkout course of (42%) and product suggestions (22%) are considerably extra vital in 2022 than they have been three years earlier.


The survey additionally revealed fascinating findings about millennial procuring habits in a number of key areas:

Social media
Virtually eight in 10 (78%) respondents now observe manufacturers on social media (up from 57% in 2017). Greater than half (54%) admit their procuring habits are most affected by Fb (28%) and Instagram (27%). TikTok is the primary social media platform shaping the procuring habits of 12% of all millennials and 16% of youthful millennials aged 25-29.

As the notice of cryptocurrency grows (96% of respondents are conscious of this digital foreign money format, up from 90% in 2019), so is the inclination to spend it when procuring on-line. One in three (30%) respondents made not less than one buy utilizing cryptocurrency prior to now 12 months, up 8% since 2019.


Virtually three in 4 (73%) respondents have modified how they store as a result of COVID-19 pandemic. Greater than half (56%) have shifted their procuring on-line away from bodily shops, particularly amongst older members of the millennia era (35–40 years previous).

“Since our last report in 2019, events such as the COVID-19 pandemic and the increased usage of social media platforms have greatly influenced how millennials approach spending and saving. The popularity of new payment methods has also shifted their spending habits,” stated Marc Mexxaca, president of CouponFollow. “As elements corresponding to social media and different technological developments proceed to impression the lives of this technologically savvy era, manufacturers should pay shut consideration to those tendencies and shift their ecommerce methods accordingly to innovate successfully.”


In line with a recent survey of over 2,200 U.S. adults from Morning Seek the advice of, millennials additionally present curiosity in cellular pockets funds. Whereas 42% of respondents to the Morning Seek the advice of survey have used cellular pockets funds, the overall figures signify a large variance in cellular pockets utilization by customers of various generations.

For instance, solely 21% of child boomers and 36% of Gen Xers have used cellular wallets. These percentages rise a lot larger amongst millennials (53%), and much more so amongst Gen Zers (62%).


In line with Coupon Comply with, millennials are essentially the most populous era within the U.S., with 73.2 million individuals and an annual spending energy of $2.5 trillion in 2022.

CouponFollow surveyed 1,257 millennial-aged (25–40 years previous) customers from all 50 states, throughout a broad financial scope, on their procuring habits.

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