Scope, challenges and way forward for e-Commerce in Pakistan | BY Zeeshan Riaz

Scope, challenges and way forward for e-Commerce in Pakistan

PAKISTAN has been thought of a cash-based casual financial system by the Worldwide Commerce Affiliation, which implies that many of the transactions are made with money on this area.

In any such financial system, experiencing the excessive progress of e-commerce is astonishing, which raises the motivation to discover this market.


E-commerce has been experiencing modest on-line retail gross sales, however after COVID-19, the statistics have modified sharply, leaving a number of on-line enterprise alternatives.

The current article places mild on the scope, challenges, and way forward for the e-commerce trade within the area of Pakistan. Pakistan has been thought of the thirty seventh largest marketplace for e-commerce worldwide.

This market has been reported to generate income of US $5.9 billion within the yr 2021. In 2022, the projected income was US $7.6 billion, which implies that the income is rising quickly within the area attributable to on-line buying amongst customers.


It may be as a result of shift of shoppers in direction of e-commerce attributable to COVID-19. Nevertheless, one may say that e-commerce grew to become a well-liked platform earlier than the outbreak of COVID-19.

The analysis has additionally proven that the income is generated for various markets, together with electronics, meals, media, and lots of extra, as seen within the determine under.


Nevertheless, the preferred market when it comes to income will be electronics which has the most important income share.

With extra important alternatives, there additionally come many challenges that should be managed to kind a profitable technique.


The aforementioned progress alternatives of e-commerce in Pakistan are simple, however some issues hinder on-line platform progress.

There’s additionally distrust of on-line funds. The fee strategies that are being most well-liked are additionally a number of.

Nevertheless, attributable to an absence of belief in on-line funds, the customers nonetheless select the money supply methodology, as indicated by Statista.

Nevertheless, by 2025, the money on supply will likely be decreased, and card funds will likely be thought of the predominant methodology for making on-line buying.

Folks report experiencing poor product expertise after they buy on-line. It may be due to pretend evaluations on e-commerce web sites that are positioned by companies to mislead the shoppers and lift gross sales.

Such elements will be why folks distrust every other model with good evaluations. The way forward for e-commerce has additionally been studied as a result of market’s potential.

International e-commerce gross sales can be anticipated to extend within the upcoming years as a result of elevated growth of the center class in East and Southeast Asia, focusing much less on brick-and-mortar companies.

As per the information from Statista, the annual progress fee of the income will attain 6.09% from 2022 to 2025.The rise in customers will even attain 65.1 million by 2025.

Based on dependable sources, the highest three Pakistan style manufacturers are producing half 1,000,000 {dollars} with fast progress in gross sales and income.

It may be anticipated that sooner or later, there will likely be an enchancment in expertise and the web presence of manufacturers which can cut back the brick-and-mortar enterprise fashions. Such elements will assist foster the nation’s financial progress as properly.

—The author is e-Commerce Professional and Chief Working Officer at Urtasker.


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