UEFA And Fanatics Signal Lengthy-Time period Licensing, E-Commerce And Occasion Retail Deal

UEFA (Union of European Soccer Associations)  and Fanatics introduced a long-term e-commerce, occasion retail and licensing deal.

This nationwide staff soccer deal, for each the lads’s and ladies’s video games, is an extension of the earlier occasion retail partnership and can now see Fanatics achieve e-commerce rights and the suitable to design and manufacture unbranded attire.

Fanatics will solely function the e-commerce enterprise for UEFA’s nationwide staff competitions and can grow to be the grasp licensee for its full merchandise portfolio. The brand new partnership will see Fanatics proceed to function occasion retail at UEFA’s main worldwide occasions, together with Euro 2024, Ladies’s Euro 2025 and Euro 2028.


Man-Laurent Epstein, UEFA advertising and marketing director stated: “We are delighted and excited to have agreed this long-term partnership with Fanatics, who are a market-leader in their field. Our national team competitions for both the men’s and women’s game are some of the most followed sporting events across the globe and together, we are looking forward to offering fans an extensive range of merchandise so that the memories of these great tournaments remain with them for years to come.”

Matthew Primack, senior vice-president of worldwide enterprise growth at Fanatics, stated: “UEFA is one of the most respected brands in global sport and we are proud to be chosen to deliver their retail and merchandise solutions.  Fanatics is poised to provide UEFA with its first fully integrated e-commerce, event retail and licensed programme, and service a truly world class integrated experience for fans, regardless of whether they choose to shop online, at an event or at a retail store.”

Fanatics companions with greater than 900 sporting organisations and golf equipment on the earth, in addition to many high world sporting organisations, together with NFL, NBA, MLB, the Tour De France and Method One.



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