Wiggles collaborates with The Good Creator Co, engages with 100+ pet influencers to lift consciousness on pet vitamin

To leverage modern advertising and marketing alternatives as part of its brand-building train, pet care model Wiggles collaborated with MissMalini to host their maiden ‘petfluencer’ get together with over 100 influencers and celebrities like Anusha Dandekar, Poonam Pandey, Suchitra Krishnamoorthi, Bandagi Kalra, Lakshya Kapoor and plenty of extra.

As per Wiggles, the purpose of the marketing campaign was to interact with influential pet dad and mom and animal lovers to drive the dialog round the best vitamin for each canine. Additionally, the dialogue noticed Good Creator Co.’s MissMalini together with her pet Mylo, Cyrus Broacha, TV Anchor, Comic, Podcaster and mother or father to Peter and Mary, together with Tanushree Rakshit, Founding father of Professional Paws Academy and an animal rights activist.

Whereas the dialogue targeted on the confusion canine dad and mom have about meals and vitamin, resulting in the showcase of their new pet food, EveryDawg, there have been a number of enjoyable actions for pets together with a paw-pup bar, a pet psychic, a cuddle sales space, and a stand-up act on the eccentric habits of Indian pet dad and mom by Nitinn R Miranni, who attended the occasion together with his pet Marshall.

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On kickstarting the influencer-led consciousness marketing campaign, Anushka Iyer, Founder and CEO, Wiggles, stated, “At Wiggles, we always look for meaningful and exciting ways to keep our pet parent community engaged while creating awareness about responsible pet care. Wiggles Petfluencer Party with The Good Creator Co. has enabled us to reach out to these new parents through a medium they love.”

When requested about what made Wiggles select petfluencers for his or her new marketing campaign, Iyer replied, “Instead of looking at pre-existing categories, we decided to create a category called Petfluencers. We partnered with creators and influencers who are deeply connected to animals in different ways – as parents, trainers, rescuers, feeders, vets, bakers and more.”

Commenting on the attain achieved by the model by way of the marketing campaign, Iyer stated, “It’s been a good start with multiple communities coming together – creators, experts, pet parents and animal lovers. With 11.1 million reach generated by 100+ influencers, there’s been a spike in conversations, both online and offline. Good Creator Co. has been a fantastic partner in helping us make responsible pet care a relevant and positive cultural conversation.”

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She additional additionally went on to level out that 60% of India’s inhabitants contains GenZ and millennials who need pleasant buyer experiences and the easiest for his or her pets. 

Furthermore, Iyer additionally expressed her expectations from the brand new partnership by saying, “We hope that through this partnership, we can dispel some myths and confusion about dog nutrition, and build a culture of responsible pet care.”

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Elaborating on the challenges confronted by the model for such an initiative, Iyer stated, “Organising an evening with close to 40 dogs and about 100 humans, that is safe, engaging and fun for everyone was an exciting challenge. But having experts around and being well prepared ensured it was more fun than challenging.”

Malini Agarwal, Founder and Inventive Director of MissMalini and Co-founder, The Good Creator Co, stated, “I am delighted to host a Creator experience as MissMalini with the Good Creator Co for the launch of Wiggles EveryDawg food. Wiggles has always been a wholesome and positive brand that I trust and being a pet parent myself. I know how much I worry about my pup’s nutrition from the myriad options out there.”

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She added, “I am super excited to bring together our creator community to connect over our love for our furry friends and create fun and engaging content while educating our guests about proper nutritional care for our fur babies. Opportunities like these allow the creator community to bond and connect in person in ways that are super special and memorable for creators big and small.”

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